Monday, May 2, 2011

Call + Response Campaign

Vision: We believe the end of modern day slavery will come from individuals who gather together to push on businesses, media, and governments to support their existing values for human rights. We believe that this is a bottom-up movement that needs dynamic information, sustained inspiration, and most importantly, tactile activation.
Call + Response: a first of its kind feature documentary film that reveals the world's 27 million dirtiest secrets: there are more slaves today than ever before in human history. Call and Response goes deep undercover where slavery is thriving from the child brothels of Cambodia to the slave brick kilns of rural India to reveal that in 2009, Slave Traders made more money than Google, Nike and Starbucks combined.
People Involved: Cornel West, Madeleine Albright, Daryl Hannah, Julia Ormond, Ashley Judd, Nicholas Kristof, and many other prominent political and cultural figures. Performances from Grammy-winning and critically acclaimed artists including Moby, Natasha Bedingfield, Cold War Kids, Matisyahu, Imogen Heap, Talib Kweli, Five For Fighting, Switchfoot, members of Nickel Creek and Tom Petty's Heartbreakers, and Rocco Deluca.

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